Best Packaging

There's something special about using products with amazing packaging.  From simple elegance to retro fun to authentically vintage, here are some companies that package their products uniquely in addition to the top notch products contained within:


Outrageous and Fun

TheBalm uses clever retro inspired packaging to house their many powders with equally clever and almost outrageous names.  Hot Mama! and Cabana Boy, for example, are two different pink powders with a little bronzer added.  Their Overshadow finishing powders for eyes are vials that feature gorgeous pinup girls on the lid plus names like "If You're Rich, I'm Single!"  The lipstick line is titled Read My Lips and coordinates newsprint packaging with shade names like "Scoop" and "Classifieds".  Adorable!

Simplicity, Simplicity, Simplicity

Philosophy products are packaged elegantly and simply, which makes a statement of its own.  Their perfumes and skincare prominently feature positive, uplifting words like "hope" and "grace".  Their delicious smells-like-the-real-thing shower gel/shampoo/bubble bath combos come in scents like Margarita and Vanilla Birthday Cake and also include recipes for the real thing right on the label in a stylized serif font.   


Authentically Vintage

Besame Cosmetics is a modern company seeking to emulate products women used in the 1930s and 1940s, but using natural ingredients.  Thier makeup is contained in lovely gold and red tubes and compacts that look as fancy and special as the product within.  One particularly standout product is the eye and lip liners.  They're dual sided with two different coordinating shades on either end, so it's like getting two for the price of one.  Product names include Souffle foundation, Sweetheart lip balm, Voluptuous lipstick, and Cashmere powder.  So glamorous!