Monday, February 14, 2011

Spring Trend: 1970s Inspired, Naturally Gorgeous

1971 makeup
It's all over the pages of every March issue...the Seventies are back!  The daytime makeup look of that decade was all about health and natural beauty.  Heavy foundation, eyeliner, and false eyelashes were decidedly out of style.  Women now wanted sheer, effortless makeup shades to compliment a "healthy" tan, and when it was time to go dancing, pearlescent eyeshadows in pinks and blues were as ubiquitous and necessary as a disco ball.  Want to try the trend for yourself?  Here's how!

Skip foundation and instead use a tinted moisturizer, preferably one with sunscreen like this one from Sephora that's SPF 20.  Dust a little translucent powder over it for a modern touch or if you're feeling a little too greasy. 

Eyes are amazingly simple, especially with these eyeshadow palettes.  The one from Urban Decay comes with a shimmery eye primer and has shades in gorgeous browns, greens, and blues.  Another plus is that it's vegan!  Malibu Barbie made her debut in 1971 and Stila put together this collection in her honor.  It features pale lip gloss and sheer eyeshadows, plus mascara for a modern take on the Seventies look.  Mascara actually declined in popularity back then, so use a clear version to subtly define your eyes if you'd rather be authentic. 

Add blush and bronzer on your cheeks for a sun-kissed glow, like you just got back from an afternoon of tanning (please, please don't actually go tanning).  NARS has the perfect duo of both in a convenient compact featuring Orgasm blush and Laguna bronzer.   Finish with some clear lip balm like Rosebud Salve and you're set!

Side note: also pictured is Glamour magazine's July 1971 cover featuring a then-unknown Cybill Shepherd, my mom's personal 70s makeup inspiration :)


  1. I love this look. What's funny is I have been on a That 70's Show binge on netflix, and have been appreciating the natural look on there a lot lately.

  2. I'm happy you like it! I think it's so pretty. Also now I want to watch That 70s Show, I loved the first few seasons.