"Drugstore" brand makeup can be a more affordable alternative for trying new makeup trends without making the commitment to spending lots of cash. Sure, giants like Sephora and department store makeup counters will gladly let you test their wares to your heart's content, but exactly how is that $23 lemony shade of eyeshadow (a hot color for fall) going to look with the rest of your wardrobe? Will it still be trendy and relevant when the next season rolls around? And okay, who has ever actually finished an entire pan of eyeshadow? I know I haven't. These days I find it difficult to justify spending $23 on a single eyeshadow unless I really, really love it.
That's one area in which brands like Rimmel, Maybelline, and CoverGirl excel: budget friendly options to experiment! To discuss differences in quality and which brands have the best blush, mascara, etc, would be another post in and of itself (coming soon!); for now let's discuss the perfect opportunity to play with new colors and other makeup trends.
Cosmetic brand Hard Candy recently partnered with Wal-Mart and has set up shop with interesting trends mimicking Urban Decay, especially lots of glitter makeup. Glitter eyeliner is not an everyday sort of product, but Hard Candy makes it simple to try without the cash commitment at $6 a pop, as opposed to $18 for one of Urban Decay's eyeliners. L'Oreal has finally come out with a mascara wand similar to that of Givenchy's Phenomen'Eyes mace-shaped applicator, which I'm also eager to try. Rimmel and Maybelline often have the best palettes of eyeshadow colors, taking the guesswork out of matching and blending shades. Maybelline even includes mini-instructions of which shade goes where stamped into the top corner of their eyeshadows: lid, outer corner, crease, and brow-bone. I'm currently looking for dupes of NARS's new fall colors, particularly a knock-off of Daphne, a deep rich shade of violet (inspired by heiress and style icon Daphne Guinness, who also deserves her own blog post).
What are some of your favorite drugstore makeup trends? I'd love to hear what you're trying!